Prospect Motorsports Group · Wisconsin
Prospect Motorsports Group is managing one mission: Le Mans. We're building the Wisconsin team to get there — Wisconsin drivers, backed by Wisconsin organizations. Together, we go further. Faster.
The Story, In Progress
01 · Genesis
How a Wisconsin motorsport team chose Le Mans — and why the work had to start here, with this state, this driver, this story.
Read Genesis →02 · Belief
Once the team was formed and mission set, PMG aimed to convert "sponsorship" into real marketing for Wisconsin organizations.
Read Belief →03 · Inevitable
Le Mans isn't guaranteed. The work is. How PMG turns an impossible goal into an inevitable sequence, and why Wisconsin companies are the proving ground.
Read Inevitable →
The Mission
WIENDURE is a motorsport campaign with one destination: Le Mans. Prospect Motorsports Group is building the Wisconsin team to get there — Wisconsin drivers competing and developing at every level, backed by Wisconsin organizations that share the mission.
WIENDURE is more than a name — it's a team motto. It's the belief that we'll keep fighting for our goal with the same spirit we've seen in Wisconsin's schools, communities, and industries. Every member of our team, every sponsor, and every driver calls this state home. We carry Wisconsin proudly into every race, every event, and every conversation. The road to Le Mans will be long and challenging — but WIENDURE.
Who This Is For
WIENDURE isn't a team that happens to be from Wisconsin. Wisconsin is the reason it exists — the identity, the drivers, the organizations, the story. That's not an accident. It's a competitive advantage.
01
Prospect Motorsports Group is built and operated in Wisconsin. The organization, the content infrastructure, the campaign management — all of it rooted here. Not a touring team that passes through. A team that belongs to this state.
02
WIENDURE is actively recruiting and developing Wisconsin-based drivers. Endurance racing demands depth — Le Mans requires multiple drivers, and this program is built to develop them. Wisconsin talent, developed here, competing on a world stage.
03
Wisconsin organizations in the WIENDURE campaign are making a deliberate choice to be part of a story headed for a world stage. Not a logo buy. A full programmatic marketing campaign — built around their customers, delivered through our agency network, and powered by content the audience is already seeking out.
One Team. One State. One Finish Line.
Sponsorship
WIENDURE sponsorship is a managed marketing campaign. PMG handles production, strategy, and delivery. Unlike most sponsorship models, we don't sell access to an existing audience — we build one around yours. We identify your target customers first, then run the campaign to reach them directly.
The car, race suits, and apparel are the visual artifacts that make your campaigns real. Your brand is integrated into the WIENDURE identity — and every photo, video frame, and piece of race-weekend coverage becomes high-quality creative fuel for the targeted campaigns we run on your behalf.
PMG produces documentary episodes, race recaps, and behind-the-scenes content throughout the season. Sponsor brands are integrated into that content naturally — not as ad breaks, but as part of the narrative people are actively seeking out.
Co-branded creative runs across connected TV, streaming platforms, and targeted digital channels — delivered to the specific audiences you want to reach. PMG builds, traffics, and reports the campaign. You see where your customers are and what's working.
This isn't a sticker on a race car. It's a real multichannel marketing campaign — managed by our team and partners, built around your customers from day one.
Beyond the Campaign
When a Wisconsin organization joins the WIENDURE campaign, the reach extends beyond the households we're targeting with paid media. The story resonates across the communities we all belong to.
Your team will know their company is backing a Wisconsin mission chasing Le Mans. That's a line people tell at dinner. It builds culture, fuels pride, and gives your people a story to share that no internal memo ever could. Sponsoring WIENDURE becomes part of who you are as an organization.
Customers choose brands they identify with. A Wisconsin organization backing a Wisconsin mission creates a point of connection that generic advertising can't manufacture. Your customers who follow motorsport — and increasingly, many do — see your brand as part of something they already care about.
Every step WIENDURE takes toward Le Mans is a step Wisconsin takes with it. Your organization is part of that journey — visibly, documented, on the record. As this team progresses, the partners who were here from the beginning will have something most brands can never buy: they were first.
The content produced this season doesn't disappear when the season ends. It becomes the foundation of next season's reach. The articles, the episodes, the race footage — it all accumulates. Founding partners don't just get a campaign. They get a chapter in a story that's still being written.
The Market
Formula 1's US audience nearly tripled in five years. Sports car racing, endurance racing, and grassroots motorsport are all growing alongside it — across every major demographic. A new generation of fans follows team content year-round, not just on race day. Motorsport attention in the US has never been higher. WIENDURE gives Wisconsin organizations a way to capitalize on that moment — through a community-rooted storyline that's already theirs, and world-class marketing that turns that attention into real reach for their brand.
"Motorsport attention has never been higher. The question is whether your brand is part of the story — or watching from the outside."
The Story
One mission. One state. One team building toward Le Mans. Watch where it started — and where it's going.
Let's Talk
A 20-minute conversation. No obligation. We'll walk through what your brand's reach could look like inside the WIENDURE campaign — and answer every question you have before you decide anything.
Start the Conversation